The world is definitely changing in all aspects of life. Mostly when it comes to social media and the power that has provided to many. The world has never been this democratic. Everyone who works hard and consistent can get to have a voice and become an influencer in his or her own field. Long gone are the days when only an handful of privileged could buy themselves into such level of exposure. Many would argue if it’s positive or negative, I guess that would depend on what side you are on. Many of you may have read the remarks by Neiman Marcus and Vogue about the bad influence of bloggers. Accoring to QUARTZ,
Karen Katz, Neiman Marcus Group’s CEO complained about how “Fashion shows are now blogged and broadcast all over the world via social media. By the time the merchandise ships many months later, the newness and excitement had worn off and in many
cases, the customer has moved on.”
On the other hand Vogue’s creative digital director, Sally Singer called bloggers who post outside fashion shows wearing head-to-toe, paid-to-wear outfits to be “horrible, pathetic, and
ridiculous” Going as far as saying “Note to bloggers who change head-to-toe, paid-to-wear outfits every hour: Please stop, Find another business. You are heralding the death of style.”
As a business woman in the Fashion/Accessory industry, I can perfectly relate to the Vogue and Neiman Marcus perspective when they blame the fever of social media and
how much a brand is emphatically pushed into relying on social media influencers/bloggers
to make it in the industry. If you don’t pay a blogger to wear your product you are left in the dark. It brings up the question of authenticity, individuality and ultimately real style. Further I also believe that the benefit of making a name and building a brand for yourself should not only be available to just a few. After all, all kinds of success is the result of arduous
and constant work.
Maybe it’s not about bloggers or magazines, maybe it’s time for spectators and consumers to sit back, consider the difference between a real life and an edited one and start
trusting in their own fashion choices instead of relying on someone else’s regardless of whether that’s a person or a magazine. After all, like Diana Vreeland once said “It’s not about the dress you wear, but it’s about the life you lead in the dress.”
It’s interesting to see how sometimes a home becomes sort of like the opposite of its owner personal fashion style. Ines de la Fressange‘s Paris home is an example of this with its trademark pink walls and very feminine side that stand apart from her more masculine fashion style. A very bohemian laid back atmosphere.