Lauren Santo Domingo, Co-Founder of Moda Operandi is a lady of many hats. Stylish socialite, fashion business woman, co-founder of Moda Operandi and contributing editor to American Vogue. One of the things I admire the most about Santo Domingo, is her originality when it comes to fashion choices. You may say, well she has all the money in the world to do that but if you pay attention money doesn’t buy good taste, to say the least. I follow Lauren Santo Domingo Instagram and I laughed at her simple but clear previous bio profile “Why be boring…” She recently changed it.
The native New Yorker began her fashion career as an assistant at American Vogue. Then Santo Domingo became the PR director for Paris-based furrier J.Mendel, where she helped launch the brand’s ready-to-wear collection, working for Barcelona based Puig Group she served as lead of the PR department of Carolina Herrera. Then managing editor and then contributing editor for Vogue. Her most recent innovative project, which most fashion aficionados know, is the luxury e-site Moda Operandi which she co-founded in 2010 in collaboration with former Gilt Groupe executive Aslaug Magnusdottir. This ingenious new way of shopping “allowes avid shoppers to pre-order a select edit of catwalk looks directly after they ware presented during fashion week through a series of online trunk shows, turning a six-month wait into an exciting ‘buy-now’ experience” BOF. The site is a great platform to new up and coming designers, which I love very much.
